If you want to make it in the world of online marketing and business, you need to always stay ahead of the current trends and be ready for what’s next. As someone who first came into the industry several years ago, I didn’t have any contacts or even a resume to hand out. However, what I did learn were the best ways to make connections and help businesses grow by providing value to them and offering complementary services and guidance where others couldn’t. Through this on-hands learning and connecting with other industry experts and social media influencers, I was able to learn, grow, and implement these same strategies into my own little brand and business today.
Jump forward to everything I know and have in place today, and I am proud to say that I have been able to build a successful personal brand and business for myself, while also having a nice portfolio of clients as well. Since this is something I found myself simply falling into, and learning over time, I wanted to not only further brand myself as an industry expert and leader — but also wanted to help others as well.
That is exactly what you are going to find through my blog, here are KristelStaci.com. The main purpose of the site is to help grow my personal brand, showcase my expertise, and also make it easy for others to contact me, but it should also be seen as a valuable resource. Millions of people are still accessing the internet for the first time daily, and also taking advantage of the many benefits it has to offer — especially when it comes to starting a blog, building a brand or creating a business off your expertise, passion, or business experience.
With all of that being said, I wanted to break down some of the most effective ways to get started with your own digital footprint and building a respectable brand of your own. Here are some of the best working methods today that I’m continually using on a daily basis.
GET STARTED WITH A BLOG
Everyone should have a personal blog of their own. This can be a simple one-page website, or something that you update on a weekly basis. It’s way too easy to get a domain name and install WordPress for free. The value of having your own website and providing your audience with something of value is a great way to jump-start your brand and showing off your expertise in the process. For example, one of the first things I did was register my name as a domain and then build out a simple website about my interest, what my expertise was, and how I could provide value to different companies and services on the internet. Today my blog has generated more business and contacts than any other reference or social media platform.
PICK YOUR SOCIAL PLATFORM, AND MASTER IT
With more than 2 billion active users across all of the major social networking platforms, of course, it’s important to make sure you can be found on all of them. However, don’t go nuts about trying to be active on all of them. In addition to creating content and gaining new followers through social media, it’s also a great way to rank more often for your name or brand in the search results. In most cases, you should only pick the ones that you are most attracted to and know that your audience is also there as well. For example, if you are strictly focused on business, then you will likely want to spend most of your time on LinkedIn or connecting with other professionals through Facebook groups. If you are more of a news source and like to provide references and information to others, Twitter might be your platform of choice. No matter which platform you use, make sure you continually update them with your best content often, and also link them back to your original website or blog, as this will also help with indexing your social profiles and sites higher.
GO LIVE WITH YOUR FIRST COURSE OR EBOOK
An excellent way to look more professional and show off your expertise is to go live with an online course or an ebook. This can be as simple as throwing together a few Word documents and converting them into a PDF file that you can give to your audience, or you can actually create a detailed video course and selling it through a platform like Udemy. Another option is to decide if you want to actually try and make money with your course, or if you just want to use it as a branding and lead generation platform. Something many brands and online bloggers are doing is creating a mailing list and offering their course or ebook to your audience in exchange for new subscribers who are willing to provide their email address. Not only is this a great way to provide value to your audience, it’s also perfect for showing off your expertise and that you are a trusted authority within your space. Then, when you are ready to sell a product of your own, you can hit that same mailing list of people who signed up for your free product and are definitely interested in what you have to say and offer.
GUEST BLOG AND CONTRIBUTE CONTENT TO MEDIA SITES
The majority of websites and blogs on the internet today are all hungry for new content. If you know what you are talking about and are decent at writing, then you can get a lot of exposure and authority by writing high-quality and original content for other websites. This is something I learned early on and have since been able to secure some really amazing guest blogging and content contributions on various sites — thus improving my personal brand and business to what it is today. My best advice to you is to start off small and find websites and blogs with in your industry that is looking for content. After you have established yourself and a have few credible articles live on other sites, you can then reach out to sites like Forbes, Entrepreneur, Huffington Post, or any other big media outlets within your niche and watch as your reach and brand recognition grows over time.
ATTEND MARKETING CONFERENCES IN YOUR AREA AND MAYBE EVEN SPEAK!
As great as the internet is for connecting everyone together in one space, the world of offline marketing and attending conferences is also a huge benefit. This is especially true in the world of social media and online marketing. With hundreds of events taking place every single month, it’s very likely that you will be able to find an event that is close to where you are currently living. At the same time, don’t be afraid to travel and start meeting new people in person. This is one of the best ways to make new connections that can help accelerate your personal brand and business to that next level. After attending an event or two, you may even consider your options with speaking at an event — which can be a complete game changer when it comes to building a personal brand within your niche market.
Using the Power of the Internet to Turn Your Expertise into a Profitable Brand
Even if you just took a moment to skim through the list above, you can see there are plenty of ways to start growing your personal brand and building a following online. So many individuals and would-be experts are too concerned that they have missed the boat and are late to the party, however, this couldn’t be further from the truth. With billions of people online, it’s simply a matter of niching down and knowing what you are best at. Once you have a good idea of your expertise and how you would like to showcase and profile yourself, you can then implement each of the methods I explained above. The most important thing for you to do — is to simply get started!