You can keep a watch on your site’s performance by tracking its metrics. If you want to optimize your website to the fullest, there are several factors you need to consider. Most people are aware of keywords and how they can bring more traffic.

Many people also consider checking their monthly searches. It provides a better perspective about a website’s strengths and weaknesses. However, one important metric is often left out. And, that is the Average Position.

It is so much overlooked that most users do not even know what it means. If you are one of them, there’s no need to worry. This article will tell you everything you need to know about the Average Position in Google and how it can help you improve your site’s SEO. 

The Role of Average Position in Google

Before understanding the Average Positions, it is important to know about the “position.” What does the term mean in Google? Since Google search uses many elements, the position shows approximately where a link lies in a page. It is shown with the comparison to other links on that page. 

The position is measured from top to bottom on the primary page, then top to bottom on the secondary. Every keyword or phrase you search on Google, each link you see has its position. It is calculated only for Google Search Results.

In simple words, every ranking of website URLs for a query is called “Position.” It is a metric shown in Google Console as “Average Position.” Let’s take a detailed look at that.

What is the Average Position in Google

It can be described as the average ranking of a website URL based on a query or queries. It is a statistic that describes how your property ranks against others. It can be seen in the performance report in Google Search Console. There, you will see the average across all the queries in which your link appeared.

But, how does a link gets a position? It is only possible by getting impressions. If it gains a good amount of impressions, it can be seen on the first page as well.

However, most users only go through the first page to find their answers. And, if your link is on page 2, it would not get any impressions. That is because the user did not see or click on it. Hence, no position was recorded.

You can calculate the Average Position by adding the topmost positions of multiple queries and dividing them by the number of queries. For instance, the first position is 2 and the second is 4, you can calculate it as:
(2+4)/2 

Why Does the Average Position Matter

If you believe in tracking the metrics to improve your website, then the Average Position has a great role. It allows you to understand whether your link is strong or not. If it is not getting any impressions, it means you need to provide a better answer for the searched query.

Similarly, you can see whether the user reached your link on its page or not. Also, it will provide a report of the impressions you have gained or lost on that property.

Understanding Google SEO Metrics and More

Understand all the metrics of Google Search will help your website get better. And, it is safe to say that Google Metrics is an integral part. Knowing about it and its working will help you plan better approaches.

Hopefully you found a lot of value in our article and resource guide today. If this was the case, then you will likely enjoy the other content found on our sites as well.

To get started, we recommend you read through our marketing automation guide and discover the many different ways tools and software are helping businesses of all sizes get more done.