Over the past several years, expert roundups have become quite popular. The concept of these types of articles is quite simple — but actually very detailed and time-consuming to create. An expert roundup article is usually made up of 30+ or more experts who provide their own expertise on a specific topic or question. For myself, I’ve had the opportunity to not only be featured in various roundups, but I’ve also helped put many of them together as well.
I’ve listed some of my most recent expert roundups, which I’ve helped create, or was featured in below.
I predict there will be one or two new and creative methods for better content creation and link building in 2018.
A few examples of this in previous years have been skyscraper content and expert roundups. These methods are now being used all over the place. I expect to see something similar in 2018, but more advanced and less often used.
For anyone that has spent a decent amount of time on SEO and trying to rank higher in the search results, they should already know that one really high-value link is much better than a ton of smaller links. With this in mind, it’s important to try and build those relationships with top sites, and get in on any guest blogging opportunities when possible. Should you find yourself set up with a few writing opportunities on other sites, be sure to heavily promote these articles after they go live. Not only will this help bring exposure to the site you are guest blogging for, but also to pass through any additional link juice to any sites or references you might be making within your article. The more time and effort you put into your guest blogging and promoting the content, the more likely you are to secure more opportunities. Right now this is one of the best ways to increase your site’s search rankings while also bringing more brand exposure to your name and expertise in the process.
After I go live with content on my site (which is usually an infographic), I will start by sharing it through all of my personal and business social media accounts. This will give it a fresh boost of traffic. Since they are infographics, this usually helps with the engagement and CTR, as it’s a visual that grabs more interest than a typical blog post.Once that takes place, I will then reach out to other industry sites within my niche and see if they would like to share the content as well. I will usually offer a complimentary blog post or article to go along with it. Whenever you come out with content that is easy to share (infographics, case studies, videos), you will soon pick up the best methods for getting it shared in a timely manner. I also recommend converting your content into slides or presentations and uploading them to sites like LinkedIn Slideshare.
Being in the infographic marketing space, not only are we actively creating infographics we are also promoting ones from other brands as well. The research that we do beforehand is to see what the most shared infographics are in the industry today.
Some useful tools we are using are other infographic directories to see which are getting the most views and shares, but we can also use tools like Sumo, which allows us to see where and how other sites are promoting their infographics.
It is a great way to create content and also focus on your marketing strategy in the process. We also benefit from not only creating and promoting content on our sites, we also promote infographics from other brands as well. Once this is done we can reach out to these other brands, and they can help increase traffic and social shares back to our site as well.
If you would like to feature my expertise or opinion in an upcoming expert roundup on your blog, or would like to inquire about having one created for your site, please use my contact page to get in touch with me.