Boost Your Reels: Top Hashtags for Reels to Skyrocket Engagement

Are you using hashtags for reels on Instagram? If not, you’re missing out on a powerful tool to boost your content’s reach and engagement. Hashtags are a great way to increase visibility and attract new followers, and in this section, we’ll share the top hashtags for reels to skyrocket your engagement.

But first, let’s talk about why hashtags are important for your reels. Hashtags allow your content to be discovered by users who are searching for a specific topic or theme. By adding relevant hashtags to your reels, you increase the likelihood of them appearing in search results and reaching a wider audience.

hashtags for reels

Why Do You Need Hashtags for Reels?

Using hashtags for reels is crucial for increasing your content’s reach and engagement. Hashtags act as a metadata tag that can categorize your content and make it easier for your target audience to find. Without hashtags, your reels may only be visible to your current followers, limiting your reach and potential for growth.

Hashtags also allow you to join larger conversations on Instagram by including your content in a larger pool of posts. This can lead to increased engagement, followers, and ultimately, business opportunities. By using the right combination of hashtags, you can attract new followers and customers who are interested in your content and offerings.

Marketing Hashtags vs. Organic Hashtags

When it comes to using hashtags for reels, there are two main types to consider: marketing hashtags and organic hashtags. Marketing hashtags are used to promote a specific campaign, product, or service and often include branded hashtags. Organic hashtags are more general and are used to categorize content based on its theme or topic.

Marketing hashtags can be effective in creating buzz around a product or campaign, but they may have limited reach outside of your current audience. Organic hashtags have broader appeal and can attract a wider array of followers and customers who share an interest in your content.

Both types of hashtags are important to include in your reels strategy to reach a larger audience and increase engagement.

The Most Popular Hashtags for Reels

The Most Popular Hashtags for Reels

Using the right hashtags on your reels can make all the difference in terms of reaching a wider audience and boosting engagement. Here are some of the most popular hashtags for reels:

HashtagNumber of posts*
#reels25.6 M
#explorepage20.7 M
#fyp12.2 M
#trending10.1 M
#viral9.6 M
#viralvideos6.2 M

* numbers may vary over time

Using these hashtags can help your reels appear in the explore page and be more easily discoverable to users interested in similar content. However, it’s important to also use specific hashtags related to your niche to reach your target audience and optimize your engagement.

Besides these general hashtags, there are also specific hashtags for different types of reels content. For example:

  • #dance
  • #comedy
  • #beauty
  • #travel
  • #food
  • #art

Using these specific hashtags can help your content reach users interested in your niche and increase your relevance and credibility.

It’s also important to optimize your reels hashtags by using a mix of popular and niche hashtags, testing different ones to see which ones work best, and always keeping an eye on trending hashtags to stay relevant and tap into new audiences.

How to Create an Effective Hashtag Strategy for Reels

Using hashtags for reels on Instagram is a powerful way to reach a wider audience, increase engagement, and build your brand. However, to create a successful hashtag strategy for reels, you need to know your audience and understand the relevance of different hashtags.

Here are some steps to help you create an effective hashtag strategy for reels:

1Identify your target audience: Understand who your audience is, what they are interested in, and the kind of content they engage with the most.
2Research relevant hashtags: Look for hashtags that match your audience’s interests and ensure that they are relevant to your content.
3Incorporate trending hashtags: Use popular and trending hashtags related to your content to increase visibility and engagement.

Following these steps will help you create a hashtag strategy that is tailored to your audience and content. However, to optimize engagement, it’s important to use the right number of hashtags and place them in the right spots in your reels.

Here are some best practices for using hashtags in your reels:

  • Use 3-5 relevant hashtags per reel.
  • Place your hashtags at the end of your reel description or as captions within your reel.
  • Avoid using the same hashtags for every reel.
  • Monitor the performance of your hashtags and update your strategy regularly.


Creating an effective hashtag strategy for reels requires a deep understanding of your audience and the hashtags that are most relevant to them. By following our steps and best practices, you can create a hashtag strategy that maximizes engagement and helps you grow your brand on Instagram.

Trending Reels Hashtags You Can Use Today

If you want to stay relevant and increase engagement, using trending hashtags is a must. Here are some of the most popular reels hashtags that you can use today:

HashtagNumber of Posts

Remember to incorporate these hashtags into your reels content and make sure they are relevant to your target audience. Using popular hashtags that are not relevant to your content or audience can actually harm your engagement and reach.

Tips for Using Trending Hashtags

Here are some tips for using trending hashtags effectively:

  • Stay current: Keep up with the latest trends and use hashtags that are currently popular.
  • Be specific: Use hashtags that are relevant to your content and target audience.
  • Be creative: Use a mix of popular and niche hashtags to increase your reach and engagement.

Using trending hashtags can help your reels content reach a larger audience and increase your engagement. Keeping up with the latest trends and using relevant hashtags is essential to staying relevant on Instagram.

The Power of Niche Hashtags for Reels

The Power of Niche Hashtags for Reels

Using niche hashtags for reels is a powerful way to reach a more targeted audience. Instead of using broad and generic hashtags, using niche hashtags can help your content appear in front of people who are specifically interested in your topic or niche.

For example, if you are creating reels about healthy eating, using hashtags like #healthyeating or #eatclean may be too broad and competitive. Instead, using niche hashtags like #veganrecipes or #plantbasedcooking can help you reach a more targeted audience who are specifically interested in plant-based diets.

Researching and using niche hashtags for reels can also help you stand out among the competition. By using less popular hashtags, your content has a higher chance of appearing at the top of the hashtag search results, increasing your visibility and engagement.

When searching for niche hashtags for reels, consider using tools like Instagram’s search bar and the Explore page to find hashtags related to your niche. You can also research competitor accounts and see what hashtags they are using.

When incorporating niche hashtags into your reels, be sure to use a combination of both popular and less popular hashtags to maximize reach and engagement. And as always, make sure your hashtags are relevant to your content and target audience.

Hashtag Mistakes to Avoid for Reels

Hashtags are a powerful tool to reach a wider audience and boost engagement for your reels on Instagram. However, there are some common mistakes to avoid when using hashtags to make sure you are getting the most out of them.

Using Irrelevant Hashtags

One of the biggest mistakes you can make when using hashtags is using irrelevant ones. While it may help you reach a wider audience, it won’t necessarily attract the right followers or increase engagement. Make sure the hashtags you use are relevant to your content and target audience.

Using Too Many Hashtags

While it can be tempting to use as many hashtags as possible, it’s not always the best strategy. In fact, using too many hashtags can come across as spammy and turn off potential followers. Aim to use around 5-10 relevant hashtags per reel for maximum effectiveness.

Not Optimizing Your Hashtags

When using hashtags for your reels, it’s important to optimize them for maximum engagement. This means using a mix of popular and niche hashtags, researching which ones are trending, and incorporating them into your content effectively. Don’t just use the same hashtags over and over again, as this can limit your reach and engagement.

TIP: Use Instagram’s explore page to research relevant and trending hashtags for your content.

By avoiding these common mistakes and optimizing your hashtags, you can ensure that your reels are reaching the right audience and maximizing engagement.


As you begin to incorporate hashtags into your reels, you may have some questions regarding best practices and strategies. Here are some frequently asked questions about hashtags for reels:

How many hashtags should I use in my reels?

Instagram allows up to 30 hashtags per post, but it’s important to use hashtags strategically rather than just using as many as possible. Aim to use a combination of popular and niche hashtags relevant to your content.

How do I find trending hashtags for my reels?

You can find trending hashtags by checking the “Explore” page on Instagram and looking for popular hashtags related to your niche. You can also use tools like Hashtagify or Tagboard to research and monitor popular hashtags.

How do I measure the success of my hashtag strategy?

You can measure the success of your hashtag strategy by monitoring your engagement metrics, such as likes and comments, on posts that include specific hashtags. You can also use Instagram Insights to track the performance of specific hashtags over time.

What are some common hashtag mistakes to avoid for reels?

Some common hashtag mistakes for reels include using irrelevant hashtags, using too many hashtags, and not optimizing your hashtags for maximum engagement. It’s important to use relevant hashtags that are actually related to your content and to avoid using too many hashtags, as this can come across as spammy.

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